Special attention must be given to this. It is important to achieve symmetry and flow. One side of the poster must not be loaded with one colour, heavy lettering or all the illustration (unless this is done intentionally and for effect).
2.2.4 Lettering
Unless the “artist” is particularly skilled in the art of lettering, it should be kept simple, but the type of lettering used should not always be the same for parents’ posters.