2.1 Describe the potential target market of this business. Refer to the criteria to describe a target market.
2.2 Compile a SWOT analysis for this business. 2.3 Miss Yeki wants to assess the service rendered by her shop assistant to her customers. Draw up an after sales service questionnaire for BookPen to ascertain customer satisfaction. The questionnaire should consist of at least FIVE (5) different questions.
HINT
Make sure that some of your questions relate to the profile of the person that is interviewed and some of your questions refer addresses to the service the Shop Assistant is providing. You should also ask different types of questions.
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