Contents Module 5 – The business plan – completing the business plan


1. The business plan ......................................................................................................................... 94 1.1


The need for a business plan............................................................................................ 94 1.1.1


1.2 Departments and your business plan ............................................................... 94


The different components of a business plan ................................................................. 95 1.2.1 1.2.2 1.2.3 1.2.4


Cover page .......................................................................................................... 95 Contents page ..................................................................................................... 95 The contents ....................................................................................................... 96 Supporting documents ....................................................................................... 97


2. Business plan questions ............................................................................................................... 98


Module 6 – The marketing plan 1. Product ....................................................................................................................................... 103 1.1


1.2 1.3 1.4


Product classification ...................................................................................................... 103 Packaging ......................................................................................................................... 104 Types of packaging .......................................................................................................... 104 Labels ............................................................................................................................... 105


2. Pricing a product ......................................................................................................................... 105 2.1 2.2 2.3 2.4


Factors influencing pricing ..............................................................................................106 Pricing concepts .............................................................................................................. 106 Calculate the price of a product .....................................................................................107 Mark-up percentage ........................................................................................................ 109


3. Promotion .................................................................................................................................... 110 3.1 What are the goals of promotion? ..................................................................................110 3.2


Methods of promotion ....................................................................................................111 3.2.1 3.2.2 3.2.3 3.2.4 3.2.5


Advertising ........................................................................................................111 Sales promotion ............................................................................................... 116 Personal selling .................................................................................................116 Sales letters .......................................................................................................118 Sales promotion ............................................................................................... 119 3.2.6 Introducing a new product or service to an existing market .........................120


4. Place is the fourth “P” of the marketing mix ............................................................................. 121 4.1 4.2


Location ........................................................................................................................... 121 Layout .............................................................................................................................. 122


Module 7 – The management plan 1. Types of business ........................................................................................................................ 128 1.1


1.2 1.3 1.4


Sole proprietor ................................................................................................................ 129 Partnerships .................................................................................................................... 129 Close Corporation (CC) ....................................................................................................129 Private company (Pty) Ltd ...............................................................................................130


2. Legal formalities when establishing your business ..................................................................131 3. Own involvement ........................................................................................................................ 132 4. Personnel and their responsibilities .......................................................................................... 132 5. Operating plan ............................................................................................................................ 134 5.1 5.2 5.3


Supplier analysis ............................................................................................................. 134 Factors to consider when selecting a supplier ..............................................................134 Finding suppliers ............................................................................................................. 135


6. Office administration .................................................................................................................. 136


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