Module 2 • Creativity and idea generation


Revision questions


1. What does it mean to adopt a creative mind? 2. What is innovation? 3. You have come up with a new business idea. How will you protect your “idea” to make sure nobody steals it?


4. You have identified an idea: (Product or service) Now it is time to evaluate your idea. What are the two steps to follow when evaluating?


5. What is the aim of a winning idea? 6. What are the personal resources of an entrepreneur? Name the three categories.


Check your knowledge


1. Do you understand the difference between an idea and opportunity? 2. Can you apply the different idea–generating activities by means of practical exercises? 3. Do you understand the different idea–generating techniques? 4. Do you know and understand the various methods to protect your ideas? 5. Do you know how to test ideas to determine whether they are indeed opportunities given their own circumstances?


6. Do you know how to determine whether you will make a profit with given information? 7. Do you know what the term SWOT analysis stands for? 8. In what ways can you protect your business plan?


Indicate whether the following statements are true or false: 1. Security and safety needs are our most basic needs.


2. Creativity means we need to invent something completely new.


3. Reading newspapers is an example of an everyday activity that can assist one to come up with a new business idea.


4. Mind mapping is a creativity method to generate new ideas. 5. A good business idea is a good opportunity if you can make a profit.


T/F T/F


T/F T/F T/F


Click on the icon to complete a fun, interactive test that will review your knowledge.


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