Contents Contents Module 1 – The entrepreneur


1. Identify and discuss the characteristics of an entrepreneur ........................................................ 2 Introduction .................................................................................................................................... 2 1.1 1.2 1.3 1.4


What is entrepreneurship? ................................................................................................. 2 Requirements (Skills) ........................................................................................................... 3 Characteristics of an entrepreneur .................................................................................... 3


Personality traits, skills and values of the entrepreneur .................................................. 9 1.4.1 1.4.2 1.4.3


Personality traits ................................................................................................... 9 Skills ...................................................................................................................... 9 Values of an entrepreneur ................................................................................. 10


2. Advantages and disadvantages of entrepreneurship ................................................................. 14 2.1 2.2


Merits of an entrepreneur ................................................................................................ 14 Reasons why entrepreneurs fail or succeed .................................................................... 14


Module 2 – Creativity and idea generation 1. Needs ............................................................................................................................................. 20 2. Innovation and creativity .............................................................................................................. 21 2.1


2.2 2.3


Hobbies, sport and entertainment ................................................................................... 22 Shopping ............................................................................................................................ 22 Travelling ............................................................................................................................ 23


2.4 Watching television ........................................................................................................... 23 2.5


Reading newspapers and magazines ............................................................................... 23


2.6 Internet and Social Media ................................................................................................. 23 2.7 2.8


Trade shows and exhibitions ............................................................................................ 23 Places where people gather ............................................................................................. 24


2.9 Flea markets ...................................................................................................................... 24 2.10


Innovation ......................................................................................................................... 24 2.11 Gaps in the market ............................................................................................................ 24


3. Creativity methods ........................................................................................................................ 25 3.1 3.2


Brainstorming .................................................................................................................... 25 “What if” or “why” questions ............................................................................................ 27


3.3 Mind-mapping ................................................................................................................... 27 3.4 3.5


Generation of alternatives ................................................................................................ 28 Reverse method – the fun method .................................................................................. 28


4. Is it a good business idea? ............................................................................................................ 29 4.1 4.2 4.3 4.4 4.5


Individual entrepreneurial profile .................................................................................... 29 Decide whether an idea is a good opportunity ............................................................... 29 Will Imake a profit? .......................................................................................................... 30 The following grid could assist you to decide if a good idea is a possible opportunity ... 31 Possible business ideas..................................................................................................... 31


5. Protecting your ideas .................................................................................................................... 32 5.1 5.2 5.3 5.4


Secrecy ............................................................................................................................... 32 Patents ............................................................................................................................... 32 Trademarks ® .................................................................................................................... 33 Copyright © ....................................................................................................................... 33


6. Compile a personal SWOT analysis .............................................................................................. 34 6.1 6.2 6.3


Evaluation tools ................................................................................................................. 35 Personal growth programme ........................................................................................... 36 Opportunities and threats ................................................................................................ 36


III

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