Module 2 • Creativity and idea generation
4.4 The following grid could assist you to decide if a good idea is a possible opportunity
Criteria A
1. Do I have any knowledge or skills relevant to this idea?
2. Which business contacts can I use? (name them)
3. Will I be able to get enough money together to start this? (How?)
4. What is/are the critical success factor(s) for this idea?
5. In what way do I meet these requirements?
6. How can I overcome them? (if you don’t meet them)
7. Will I make a profit from this idea?
Insert your best three business ideas in the blocks marked A, B and C. Then ask the same question (on the left) for each of the business ideas.
A winning idea ... • will make money now and in a few years’ time • sounds good to both your friends and strangers • is easy to market or promote • is something that a growing number of people (customers) will need • encourages repeat purchases • customers will buy this product even if they are poor (short of money) • you will make money even if your sales are down • is something you want to do • is legal
4.5 Possible business ideas
Still struggling to find a business idea that excites you? Below is a list of business ideas. Can you use any of the creativity methods and identify something different and unique?
Accounting service Advertising service Balloon seller
Bar catering service Bed & Breakfast Bookbinding Breadbaking
Burglar-bar installation Business card printers
Food party catering service Framing shop Garden service House repairs
House-sitting service Interior design shop
Business plan consultant Candle-making/renting Car wash service
Carpet cleaning service Carpet-laying
Child care service Children’s clothing Computer repairs
Computer virus buster
Magazine and newspaper stand Meal delivery business Nightclub
Office cleaning service Painting
Pet-feeding service Cooking school
Curtain installation CV writing service Dating service
Desktop publishing Disc jockey
Drain cleaner
Floor sanding service Flower deliveries Roof repair
Scrap metal collection Selling airtime
Secretarial service
Selling “green products” Tour-guide service
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Different business ideas B
C
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