N4 Entrepreneurship & Business Management Summative questions


1. More than 10 000 shoppers flocked to the first MTN store to open in Nigeria. MTN is the first cellular network to tap into the emerging African and Middle Eastern markets. Previously, Nigerians had to purchase cellular phones from South Africa and were paying exorbitant prices but now R33 billion has been spent by MTN to launch its products in new markets.


1.1 What security measures do you suggest the new MTN store in Nigeria should put in place in order to prevent the stealing of merchandise? 1.2 Describe how the MTN store can get rid of slow-moving products. 1.3 Name FOUR competitive advantages for the MTN store in Nigeria.


1.4 Explain how you can increase the effectiveness of retailing in a cellular phone store by giving suggestions on changing the layout and appearance of the store.


1.5 The MTN store distributes flyers/leaflets to residents in the area, advertising their specials. Explain how the store can measure the success of this from their advertising.


1.6 Name and explain TWO advertising media that the store could use to increase the sales in the Nigerian MTN store.


2. Mthombo Catering


Maureen Mkhize (22 years) and Thuli Zimba (25 years) were unemployed for two years, but today they run a successful catering company established with an initial investment of R10 000.


Maureen says that attending a business training course was invaluable as “the business gained structure and direction after we completed our business plan”. Both Maureen and Thuli realised then that there was a niche in the market for catering for corporate functions. Market research enabled them to focus their energies on corporate events.


“After our first function we began to get repeat business as our customers were well satisfied with our service,” Maureen says.


“In November, December and January last year, we handled sixty functions and employed 25 additional temporary staff.”


“We divide our staff into kitchen staff and floor staff under two supervisors,” says Thuli.


“Each member of staff is given a duty sheet and each member of the floor staff is allocated to a table.”


“Customer satisfaction is everything to us,” says Maureen, “and we call our clients to enquire about their satisfaction and whether there are any improvements that we can make to improve our service delivery. We also regularly hand out business cards at corporate events.”


(8) (8) (8)


(10) (8) (8)


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