Module 2 Creativity and idea generation


After completing this module, you will be able to: • explain the difference between an idea and creativity • apply the different idea generating activities by means of practical exercises • know how to protect your business ideas • decide whether a business idea is in fact a business opportunity • using this information, prepare a SWOT analysis • develop a personal growth programme to attend to identified skills weaknesses that need addressing


• identify entrepreneurial opportunities within your own entrepreneurial profile and personal growth plan, according to skills plans and programmes.


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