After completing this module, you will be able to: • define the concept marker feasibility study • describe the concept “product” and give a description of your product or service that you want to include in your business plan
• classify products into the different product categories • describe the concept “target market” • calculate the size of a potential target market • define a questionnaire • explain the different components of a questionnaire • compile a questionnaire • describe the concept SWOT analysis and compile a SWOT analysis for your own business
• identify the different business environments and be able to explain how it affect the small business.
