Module 2 • Essential knowledge needed for successful selling
Africa’s growing economy and expanding marketplace has created an increased demand for specialised industrial products manufactured by Huletts.
Catering Sugars:
Ensure that your restaurant, coffee shop, hotel or B&B caters to the needs of every guest by offering a complete range of catering sugar and sweetener sachets from the tried and trusted Huletts brand. Only Huletts can supply your full basket of sweetening requirements – Huletts White and Brown Sugar, Huletts EquiSweet Classic and Huletts EquiSweet with Sucralose aspartame free low-kilojoule sweeteners – in a number of wholesale options. For added convenience, Huletts Combo Boxes make catering a breeze and complete our catering range.
Non-Nutritive Sweeteners:
Ever dreamed of a delicious slice of chocolate cake that was magically low in kilojoules? What about a strong, sweet cup of coffee that contains no sugar and doesn’t leave a bitter aftertaste? Health and wellness is one of the fastest growing trends globally, and Huletts is committed to providing consumers with health-conscious options that cater for diabetics, slimmers and anyone who is after a low-kilojoule, low-GI treat. Bake to your heart’s content using Huletts SUGAlite – a low-kilojoule, low-GI baking ingredient that replaces sugar gram-for-gram in virtually any baking recipe. Now low-GI baking is even easier with Huletts SUGAlite Premixes – bake delicious, guilt-free scones and muffins in 20 minutes! Huletts also produces Huletts EquiSweet, a low-kilojoule sweetener that adds a sweet touch to beverages, cereals, fruit, yoghurt and more. Huletts EquiSweet with Sucralose is an aspartame-free alternative, and both variants are available in sachet and tablet form. The newest member of the family, Huletts EquiSweet with Stevia plant extract, is another great low-kilojoule alternative.
Source:
http://www.hulettssugar.co.za/our_products_product_range_overview_product_range_ overview
3.3 Product support
The salesperson must know all about the after-sales service the business offers. Matters include product guarantees, the terms thereof, the handling of complaints and problems the product may cause. Knowledge must cover the service period, conditions, handling of defects and products that do not function properly.
3.4 Production methods and processes
The salesperson’s knowledge must extend beyond the materials in the product – a prospective buyer will be impressed if the salesperson also knows the specific techniques used in the manufacturing process. This especially applies where products are specifically designed for a customer.
3.5 Product uses
The more uses the salesperson can establish for his product, the more opportunities he has to suit the use to a specific need of a prospective buyer. The salesperson must compile a list of all new uses for products.
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