N5 Sales Management


VIDEO: How high fashion brands, Gucci and Burberry, keep customers loyal: http://www.bloomberg.com/video/how-high-fashion-brands-keep-customers-loyal- nDIqY8KyTNiqwV7LAqy7Zw.html


Activity 3 1. Why must customers be followed-up? List at least five reasons. 2. List and discuss the follow-up activities that take place. 3. How can customer loyalty be retained? List any six guidelines (steps). 4. What can a salesperson do to prevent complaints? 5. What mechanisms can businesses use to facilitate feedback from customers? List at least three mechanisms.


6. Who is responsible for complaints about the product sold and why? 7. What does it mean if a customer has become inactive? 8. Give three reasons why customers sometimes become inactive.


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