Future Managers textbooks are written according to the latest syllabi available. With case studies, examples, definitions and links to additional content, students will find it easy to use and excel in their studies!
This textbook equips travel and tourism students with the knowledge of various selling and marketing techniques necessary in the tourism environment. Marketing and selling, specifically for business and incentive travel is explained in detail. Another important focus is on public relations with particular reference to media publicity, communicating with the press, advertising media, promotions and public relations in hotels.
This title is available as an eBook and in print format.