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N6 Gevorderde Verkoopsbestuur

R 371.43

Author: S Nortje

ISBN: 978-1-92001-952-5

This upgraded textbook gives broad insight to the evolving sales force of the present day. It outlines orgaisation recruitment processes, training, financial compensation and evaluation of staff. Examples are given to show the macro effects of management, giving students a simultaneously detailed and wide concepts of the marketplace. Once familiar with the structure, students are asked to apple their knowledge to case studies and activities in each section. Thus Sales Management provides invaluable scope, skills and confidence necessary for this field.

 

SKU: 9781920019525 Category: