eBook: NCV2 Marketing
Author: J van der Merwe
- comprehensively addresses each subject outcome;
- uses relevant and local examples which students are able to relate to, enhancing their learning;
- provides definitions, case studies and interesting facts to reinforce learning;
- offers practical activities that assist students in fully understanding concepts taught to be able to apply these competently in practice;
- utilises logical and user- friendly format and language.
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