N4 Principles of Marketing Management

Authors: B van der Westhuyzen and J van der Merwe

ISBN: 978-1-91978-665-0

Recently updated with enriched content, summative assessments and a brand-new layout, this book is part of a series written for all marketing courses from Introduction through to N6. The books are comprehensive and closely adhere to the syllabi, ensuring the success of every student in the exam. Many interesting activities and case studies are included.

This title is available as an eBook and in print format.