Author: J Bakker
This title is an advanced focus on advertising strategies for businesses. Learners will explore the latest in marketing including the revolutions in digital and social media. The content achieves more than simply fulfilling the components for mastering this NCV4 course- it is also an outstanding resource for students taking a variety of business subjects. Practical assessments included throughout the book challenge learners creatively to come up with their own campaigns and strategies.
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