N4 Introduction to Marketing Management

Authors: B van der Westhuyzen and J van der Merwe

ISBN: 978-1-91978-625-4

This book is part of a series written for all marketing courses from Introduction through to N6. The books are comprehensive and closely adhere to the syllabi, ensuring the success of every student in the exam. Many interesting activities and case studies are included.

This book by B van der Westhuyzen and J van der Merwe is part of a series written for all marketing courses from Introduction through to N6 level. The books are comprehensive and closely adhere to the syllabi, ensuring the success of every student in the exam. Many interesting activities and case studies are included.